Enterprise Mobility Drivers in 2013

                                                                                     Summary

Since the early days of mobile devices, enterprise mobility has improved considerably, leading more and more organizations to introduce as well as support the use of mobile devices for the purposes of work. However, we are only scratching the surface of the many possibilities regarding future trends of this evolving market. In this article, some of the trends expected to drive mobility in the year 2013 are discussed.

Enterprise Mobility is Here to Stay

The technology market evolves rapidly and the enterprise mobility market has evolved rapidly in the past few years. Yet a lot still needs to happen in order to make sure that new technologies in the field are integrated to further benefit users as well as organizations alike. The cornerstone of mobility is an always connected approach, which ensures that employees have maximum on-the-go productivity. Following are some of the key trends, which are expected to drive the growth of enterprise mobility across various industries:

Easy Availability of High Speed Mobile Internet

The always connected requirement for enterprise mobility is greatly dependant on the availability of high speed mobile internet in even the most remote locations. The arrival of cheaper and faster data plans on the 3G and 4G platforms would definitely provide a much required boost to the acceptance of mobility solutions by key users such as sales persons and customer service providers operating from remote locations. Many companies already understand the need for updating records as soon as possible, but are limited by the availability of suitable infrastructural support required for deriving maximum utility from such apps. As newer technologies penetrate into and expand the mainstream wireless market, the enterprise mobility market will continue to expand. 

Increased Introduction of “Pay as You Go” Data Plans

Mobile Internet plans have already become cheaper in 2012, however high speed data plans such as 3G and 4G plans, which are preferred by corporate entities continue to be prohibitively expensive. In 2013, carriers all over the world especially those in the emerging economies are expected to rationalize their pricing strategies to help boost the data usage on mobile devices. Such a trend is expected to emerge as a key driver for further large-scale acceptance of business mobility initiatives.

Introduction of More Mobile Only Apps       

Many leading Software Development Companies are already focused on the development of mobile apps that are targeted at improving mobile productivity of the corporate user. This trend is expected to continue in 2013, leading to further growth of the mobile apps market. The “mobile only” development trend is often considered to be a direct result of the consumerism of IT (CoIT) trend catching up with the mobility market. In the face of continued mobile adoption increase, this mobile-only approach is definitely going the impact the overall mobility market in 2013 and beyond. In fact in 2012, we have already witnessed a significant increase in the presence of business apps in the leading apps stores and with increased demand along with availability of new technologies even more such apps are expected to be available in the recent future.

Introduction of BlackBerry 10 - The Re-Defined Edition

The much delayed and anticipated BlackBerry 10 OS is expected to hit the mainstream smart phone market in early 2013. The initial reviews by leading vendors have been quite positive and the market has rallied by strengthening Research In Motion’s (RIM) share prices. In 2013, RIM is also planning to introduce new subscription plans to rope in new customers to use its encrypted and highly protected corporate services. If RIM is successful in providing customers with the experience they desire, it is certain that the overall enterprise mobility market will benefit. Even though Android and iPhone/iOS devices are definitely more popular among users, if BlackBerry can once again re-invent itself as a cool device, it is sure to continue dominating the enterprise market in 2013. A renewed interest in the platform would also ensure that leading software development companies and vendors once again start developing BlackBerry Apps, which were once the market leaders and may still one day be the apps of choice for the corporate user. 

The Market will Continue to Evolve in 2013

The trends mentioned above are only indicative and by no means exhaustive. Many other factors can and will affect the market and force it to evolve to changing requirements. One thing is for certain – this market will continue to be exciting and analysts will continue to watch its developments closely in 2013. Further maturity of the market is bound to aid increased acceptance by users of various mobile tools designed to improve the average user’s mobility.

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