Summary
Since the early days of mobile
devices, enterprise mobility has improved considerably, leading more and more
organizations to introduce as well as support the use of mobile devices for the
purposes of work. However, we are only scratching the surface of the many
possibilities regarding future trends of this evolving market. In this article,
some of the trends expected to drive mobility in the year 2013 are discussed.
Enterprise Mobility is Here to Stay
The technology market evolves
rapidly and the enterprise mobility market has evolved rapidly in the past few
years. Yet a lot still needs to happen in order to make sure that new
technologies in the field are integrated to further benefit users as well as
organizations alike. The cornerstone of mobility is an always connected
approach, which ensures that employees have maximum on-the-go productivity. Following
are some of the key trends, which are expected to drive the growth of
enterprise mobility across various industries:
Easy Availability of High Speed Mobile
Internet
The always connected requirement
for enterprise mobility is greatly dependant on the availability of high speed
mobile internet in even the most remote locations. The arrival of cheaper and
faster data plans on the 3G and 4G platforms would definitely provide a much
required boost to the acceptance of mobility solutions by key users such as
sales persons and customer service providers operating from remote locations. Many
companies already understand the need for updating records as soon as possible,
but are limited by the availability of suitable infrastructural support
required for deriving maximum utility from such apps. As newer technologies
penetrate into and expand the mainstream wireless market, the enterprise
mobility market will continue to expand.
Increased Introduction of “Pay as You Go”
Data Plans
Mobile Internet plans have
already become cheaper in 2012, however high speed data plans such as 3G and 4G
plans, which are preferred by corporate entities continue to be prohibitively
expensive. In 2013, carriers all over the world especially those in the
emerging economies are expected to rationalize their pricing strategies to help
boost the data usage on mobile devices. Such a trend is expected to emerge as a
key driver for further large-scale acceptance of business mobility initiatives.
Introduction of More Mobile Only Apps
Many leading Software Development Companies are already focused on the development of mobile apps that are
targeted at improving mobile productivity of the corporate user. This trend is
expected to continue in 2013, leading to further growth of the mobile apps
market. The “mobile only” development trend is often considered to be a direct result
of the consumerism of IT (CoIT) trend catching up with the mobility market. In the
face of continued mobile adoption increase, this mobile-only approach is
definitely going the impact the overall mobility market in 2013 and beyond. In
fact in 2012, we have already witnessed a significant increase in the presence of
business apps in the leading apps stores and with increased demand along with
availability of new technologies even more such apps are expected to be
available in the recent future.
Introduction of BlackBerry 10 - The
Re-Defined Edition
The much delayed and anticipated BlackBerry
10 OS is expected to hit the mainstream smart phone market in early 2013. The
initial reviews by leading vendors have been quite positive and the market has
rallied by strengthening Research In Motion’s (RIM) share prices. In 2013, RIM
is also planning to introduce new subscription plans to rope in new customers
to use its encrypted and highly protected corporate services. If RIM is
successful in providing customers with the experience they desire, it is
certain that the overall enterprise mobility market will benefit. Even though
Android and iPhone/iOS devices are definitely more popular among users, if
BlackBerry can once again re-invent itself as a cool device, it is sure to
continue dominating the enterprise market in 2013. A renewed interest in the
platform would also ensure that leading software development companies and
vendors once again start developing BlackBerry Apps, which were once the market
leaders and may still one day be the apps of choice for the corporate user.
The Market will Continue to Evolve in 2013
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